Flight Centre adding new tech to its online offering so that 'best direct price' travel easier to book

South African travellers will soon have access to a seamless all-in-one travel shopping experience when Flight Centre Travel Group South Africa (FCTG) launches its new technology initiative, across its network and websites.

The new web-based technology will allow online customers to book a wide range of travel content, from tours to accommodation on a single platform featuring the best direct rates. 

“Everything from coach tours to hotel accommodation will be bookable,” says Sue Garrett, GM of Marketing and Product at the Flight Centre Travel Group, who is spearheading the project team.

In conjunction with FCTG UK, FCTG South Africa is the second market to roll out the new technology, following the UK, says Garrett. 

FCTG travel experts will be the first to benefit from the tool’s ability to deliver dynamic and static inventory, early next year, after which it will be rolled out to online travel customers through the Flight Centre website and mobile app. 

“The first phase will give our travel experts a single platform to access a wide range of bookable product to offer their customers. As they won’t have to navigate between multiple platforms to find the best rates, they’ll save valuable time, leading to increased productivity and allowing them to offer a better service to their customers.”

“The second phase will be rolled out on our consumer-facing channels and will allow the South African traveller to access and book this live inventory on the Flight Centre website and app,” says Garrett. “The customer will benefit from having direct availability of the best prices from the widest choice of product with easy payment options. They’ll be able to bundle dynamic packages (airfares, accommodation, transfers and more) or book just one night’s hotel accommodation.” 

The move further bolsters FCTG South Africa’s goal in offering the South African consumer the widest range of travel product at the best price.   

A new dedicated project team has been formed to roll out the first-to-be-seen technology in South Africa.

Working on the project are: Prashanta Papia, Project Manager; Danielle Baldwin, Finance Lead; Rhine Pabale, Finance Operations; Kavita Pranjivan, Operations Lead; and Jenna Jewell, Subject-matter Expert – Backend. 

For more information about Flight Centre or to interview Sue Garrett, contact Jenna Berndt at jenna@bigambitions.co.za.


Flight Centre Travel Group (FCTG) SA is part of Flight Centre Travel Group, an Australian-based international travel company listed on the Australian Stock Exchange with an annual turnover of AUS$23-billion. It has more than 2,800 businesses in 23 countries with over 21,000 staff and a corporate travel management network that spans more than 90 countries. The company is listed on the ASX, with a market cap of AU$4.58 Billion and a current share price of AU$45.29 as of 05 August 2019. Flight Centre Travel Group South Africa is a level 1 BEE company with four leading brands: Flight Centre, Cruiseabout, Corporate Traveller and FCM. FCTG SA is wholly owned and has been recognized as one of Deloitte’s Best Companies to Work for in South Africa for 14 consecutive years. 

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Big Ambitions
Jenna Berndt